This project was created for a UX Design assignment focused on Responsible Consumption and Production. The goal was to design a website that solves a real-world problem by improving access to recycling services and making sustainable choices easier for users. Through research, journey mapping, and design thinking, I developed Earth Love Co. as a solution that helps users recycle materials their local services do not accept while connecting them to small businesses that reuse those materials. .
I was responsible for the full design process including research, ideation, wireframing, and creating high-fidelity prototypes. I developed the concept, branding, layout, and user experience while focusing on making the site feel simple, supportive, and easy to navigate.
One of the biggest challenges was organizing recycling information in a way that didn’t feel overwhelming. I also had to think about users who may feel confused or frustrated by recycling rules, so I focused on simplifying the experience and using clear language and visuals. .
Many people want to recycle but don’t have access to services for items like glass or compost, and often feel confused about what can and cannot be recycled.
Earth Love Co. provides an easy-to-use platform that connects users to recycling options, offers alternative bin services, and shows how materials are reused through small sustainable businesses.